The Mission is the Message

Simon Sinek’s TED Talk and book “Start with Why” is probably something a leader in your organization has recommended.

Sinek repeatedly asks us to evaluate why we do what we do. His golden circle illustration is a perfect example of how many of young professional efforts in the Dayton region go.

“People don’t buy what you do, they buy why you do it,” he says.

Some YP groups are great at showing what they’re doing. Some seemingly are about nothing, but what publicizing what THEY are doing.  What about their clear stated missions?

Ironically to this subject, Sinek uses Dayton’s Wright Brothers as an example in comparison with Samuel Pierpont Langley.

Langley, also in the race to build the first flying machine, had goals to be rich for his invention. Langley was highly educated, and had $70k in funding between the Department of Defense and the Smithsonian.

On the other hand, the two high school dropouts named Orville and Wilbur Wright followed things they believed in. They started a printing  a weekly newspaper, and later opened their bike shop you can still find over in Wright-Dunbar neighborhood. They believed flight would change the world. In 1903, with an aircraft that cost approximately $1000, the Wright Brothers did.

Langley wasn’t first, so he quit.

I hope YPs can come together with the goal of changing the face of Dayton. Our brand should be the mission in our community, and how we’re changing our city.

If a YP group can accomplish that, that brand will speak for itself.